Align on a Statement - Sample Statements

While your statement should be as clear and descriptive as possible, The point of the collaboration is to refine it. Don't try to make the statement perfect. You must retain an open mind to alternative suggestions, otherwise, this effort is not truly 'collaborative'.

This collaboration will work for virtually any type of statement. For example:

• Problem Statement
• Ideal State Statement
• Mission Statement
• Vision Statement
• Scope Statement
• Assumption Statement
• Stakeholder Statement
• Success Criteria
• Program or Project Purpose
• Program or Project Objectives

While it's critical that your statement is relevant to your specific effort, some sample statements are provided below to help guide you.

Sample Problem Statements

Communication and Collaboration: - "Ineffective communication and collaboration among remote teams are leading to delays in project delivery, misalignment of priorities, and decreased team morale."

Customer Relationship Management (CRM): - "The current CRM system lacks integration with other tools and departments, resulting in disjointed customer experiences, missed sales opportunities, and difficulty in tracking customer interactions."

Employee Engagement and Retention: - "Low employee engagement and high turnover rates are impacting team morale, productivity, and organizational culture, requiring strategies to improve employee satisfaction, recognition, and career development opportunities."

Data Management and Analysis: - "Inconsistent data quality, siloed data sources, and limited analytical capabilities are hindering our ability to derive actionable insights, make data-driven decisions, and stay competitive in the market."

Change Management: - "Resistance to change within the organization is impeding the adoption of new technologies, processes, or strategies, delaying project implementation timelines and jeopardizing project success."

Performance Management: - "Lack of clear performance metrics, feedback mechanisms, and performance appraisal processes are hindering our ability to identify top performers, address performance issues, and align individual goals with organizational objectives."

Sample Mission Statements

Mission statements reflect the diverse goals, values, and aspirations of organizations across different sectors, providing a guiding framework for their operations, strategies, and decisions.

• Google: "To organize the world's information and make it universally accessible and useful."
• Tesla: "To accelerate the world's transition to sustainable energy."
• Amazon: "To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online."
• Nike: "To bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)"
• Disney: "To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds, and innovative technologies that make ours the world’s premier entertainment company."
• Microsoft: "To empower every person and every organization on the planet to achieve more."

Sample Purpose Statements

Program or Project purpose statements articulate the specific objectives and desired outcomes of a project within a business context. Purpose statements frequently appear on project and program charters.

• New Product Development: "To develop and launch a new product line that meets emerging market demands, strengthens our competitive position, and drives revenue growth."
• Process Improvement: "To streamline our procurement process by implementing automated systems and standardized workflows, reducing lead times, minimizing costs, and improving supplier relationships."
• Market Expansion: "To enter new international markets by conducting market research, establishing distribution channels, and adapting our products/services to meet local needs, thereby expanding our customer base and revenue streams."
• Customer Experience Enhancement: "To enhance the customer experience by implementing a customer relationship management (CRM) system, improving personalized interactions, and increasing customer satisfaction and loyalty."
• Cost Reduction Initiative: "To identify and implement cost-saving measures across operations, such as optimizing resource utilization, renegotiating vendor contracts, and streamlining processes, to improve profitability and efficiency."
• Technology Upgrade: "To upgrade our IT infrastructure and systems to enhance security, scalability, and performance, enabling greater collaboration, innovation, and efficiency across the organization."
• Employee Development Program: "To implement a comprehensive employee development program that enhances skills, fosters career growth, and improves employee engagement and retention, contributing to a high-performance culture and organizational success."